A fast-paced cocktail bar with a uuuuge bar, but also an urban-chic nightclub, UP has the determined party-vibes of a Latin lounge minus the soundtrack, and it has a terrace. And a kitchen that stays open till 2am. And Sunday brunch. Yeah, it's hard to pin down, but they play music, sell food and drinks, and it's very photogenic. With interiors by MTMDesign (Tomatito), the wall graffiti by The Orangeblowfish, it's how non-Americans raised on satellite TV might envision a retro NY hiphop bar. The booze menu's a short list of cocktails between 70-90rmb, designed by Geo (The Captain, UNICO), while the menu of bar bites are flavor-heavy and gluttonous dishes from Carlos Sotomayor (Elefante, Ekeko). The music program's upbeat, the lighting makes everything look like a music video, and the bathroom cubicles are lit with pink and purple neon.