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MTA -- "Music, Technology, Art" -- is a festival platform that organizes the yearly multi-day, multi-stage outdoor Sky Desert festival that happens in a big open space about 90kms from Beijing in northern China. Although the emphasis is on more than music -- installation art, emerging technology, and youth culture -- they're also focused on hosting in the latest in international rock, pop, hip hop, and dance acts. Among recent line-ups, are Years & Years, Clean Bandit, Li Zhi, Zhao Lei, and more. The festival attracts over 30,000 attendees and the brand also hosts their bookings in other Chinese cities like Shanghai for concert venue shows.

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